5-10.clinic case study
My client wanted to launch a new service in his private clinic and test if the HIFU facelift therapy meets the market requirements. The goal was to create an informative and aesthetically pleasing website.
Client
HIMG private clinic
Execution time
3 weeks
Deliverables
Competitor analyses
Website design concept
The online website
Tools
Semrush
Google Keyword Planner
Figma
WordPress – Elementor
Hotjar
Context and challenge
HIMG clinic is based in Budapest. They are working in the beauty industry for more than 10 years ago. In the beginning, they were focused only on hair transplantations, but with time, they implemented a few more services like hair tattoo.
I’ve got in touch with them through one of my previous works where I had to create new shampoo designs for them for their shampoo products.
The owner of the clinic wanted to test if people would be interested in HIFU treatment which stands for High-intensity focused ultrasound treatment.
I had to discover competitors, target audiences, work together with google AdWords partners to ensure the quality of the SEO on the site, and create the design of the website.
After we validated my research and we agreed on the design, I build the site in WordPress – Elementor.
Research Methods
- Competitor analysis
- Key word research
Competitor analysis:
My task was to reveal the main competitors in the same nieche, find out thier services, prices, target users and different distribution channels. I colletted the date in a Excel spreadsheet. I used semrush
Keyword research:
To know the main keywords is really important in terms of SEO. I used google keyword planner, google trends, and Semrush to find the most relevant keywords in the topic. I’ve ordered them into different keyword categories
"Ránctalanítás..."
"Arckezelés..."
"HIFU..."
User Persona
Diana is living with his husband and with their 2 kids. She works at a marketing agency as a campaign manager. Health is really important for her, therefore, she does spinning regularly and pays special attention to her diet.
Diana Taylor
General:
- Hungary, Budapest
- 35 years old
- Marketing campaign manager
Goals:
- Get a younger look
- Find a fast and free of side effects way to look younger
- increasing her self-confidence
Problem statement:
Diana would like to look younger, increase her self-esteem, but she finds it hard to find a fast and natural way for her intentions, which is free of negative side effects.
Concept of the site
I’ve designed a one-page site with the most important information included. I used the AIDA structure to create attention, to arouse desire, and finally to make them take action.
On the right side, there is the concept of the site structure which I’ve created together with my client to clarify, which parts are important and where should we place them
Site structure:
Attantion:
- Hero section
- 4 key selling point
- Treatment explonation
Interest:
- Resoults before-after
- Testemonials
- Benefits of HIFU treatment
- Double Gold HIFU machine description
Desire:
- Clinic description
- Benefits againts other treatment
- Double Gold HIFU machine
- Emphatise machine speed section
Action:
- Pricing table
- Tratment Overview
- Contact form
Visuals
From the beginning, it was obvious that I need to create a natural and relaxing look. The key ingredients for that were the “beauty” images with beautiful women and the color/font choices.
My primary color was a skin tone and the secondary color was a light kind of green which combined gives a really relaxed feel for the visitor
In terms of typography as my primary font type I decided to choose a feminine Serif font and as my body text, something regular, well known, and readable.
Playfair Display
Headline 1
Headline 2
Poppins
Body text
Body text
Buidling the site using WordPress - Elementor
Most of the time I use Elementor page builder to create my sites. I love that this plugin makes it so easy to create stunning websites, even for beginners. Not to mention that it offers pre-made elements, which speeds up the process greatly.
For this site I did not use any template, I created the design and visual language by myself.
Obviously, it took some time to refine the structure and match the design with the client’s needs, but eventually, it has been finished.
Post production - Site optimazition
SEO optimazition
I optimazed the sites copywrite and images to the optimal keywords which I discovered at the beginning of the research.
I increased the page load speed by decreasing image sizes and compressing the code where it was possible.
Google site kit
I installed google site kit, so the website can be visible in Google
After that, I connected google services to the website, such as Google Analytics, Tag Manager and Adsense
Hot jar
Eventually, I set up Hot Jar so that later on we can optimize the site better, notice if users do anything unusual.
Right after the beginning we discovered some interesting user behavior thanks to Hot Jar.
Resoults of the site
After the project has been finished, my client started to do Adwords campaigns. At the moment we are standing at around 200 legit visitors and an average of 1:36 minutes of site visit time/session.
After a while, we’ve realized that most of the people really interested in the service, but when they see the price, they leave the site immediately.
One more interesting finding: normally 10/1 woman was clicking on the advertisement which is a solid rate, but in terms of man 4/1 man was clicking on the ad which is really interesting, since our main target audience is mainly woman.
This could be an interesting chance to pivot, or at least try to create some different landing pages to test if they create more conversation.
